elephants & ants Awarded Site Of The Week By Communication Arts Magazine
Design and Development of Leo Paper Group Site is Recognized.
SEATTLE (July 28, 2003) - elephants & ants, a leading interactive media design, content and development firm, today announced that it was awarded the Site of the Week for July 28 - August 3, 2003 by Commarts.com, the online counterpart to Communication Arts magazine. Communication Arts, the leading trade journal for visual communications, recognized elephants & ants for its redesign of the Leo Paper Group Web site.
“We selected the Leo Paper site as Site of the Week because the graphic design is clear and elegant, the information architecture is efficient, and the technology never overwhelms the interface. It´s a pleasantly-paced presentation in a spare environment of minimal type and muted colors with nicely compressed photographs, a grid-based design and intuitive navigation tools.” said Communications Arts New Media Editor Sue Garibaldi.
“Leo Paper Group needed an online creative company that could help Leo bring our company to the web in a clear and concise way. We chose to work with elephants & ants to strengthen our competitive edge and to support our brand positioning as a global printing and paper product manufacturer,” said Tom Leach Vice President of Sales & Marketing. “elephants & ants delivered and the feedback has been very positive from both our sales team and clients.”
Leo Paper Group is one of the largest manufacturers of paper products in the world and the company Web site reaches a global audience of print buyers and executives in the book and gift publishing businesses. The site serves as valuable sales tool for Leo Paper and provides an in-depth look at the company's products and services.
“elephants & ants is honored to receive the Site of the Week award by Communications Arts for doing what we love – creating dynamic digital design, content and development solutions for leading-edge clients such as Leo Paper Group,” said elephants & ants Founder and Creative Director Ann Donovan.
To create the site, elephants & ants leveraged Macromedia® Flash™ MX to present a wealth of information about Leo Paper Group's capabilities, equipment, and company values in an interactive, engaging, and memorable fashion. The unique grid system developed by elephants & ants provides brief facts about the company, encouraging visitors to delve further into the wealth of information available on the site.
Lush and dynamic photographic images of the products and special processes were used throughout the layouts to add richness and artistry to the site, as well as to provide Leo´s customers with ample product details. In addition, elephants & ants created original music and sound effects for the site that incorporate the noises one would hear in a paper products factory. The site can be viewed at http://www.leopaper.com/
About Communication Arts
Part of the Commarts Network, The Communication Arts site is the online counterpart of Communication Arts magazine and is owned by Coyne & Blanchard, Inc., the parent company of Communication Arts magazine. Directed toward designers, art directors and students, the site includes content from each issue, purchase information and entry forms for the competitions. Founded in 1959, Communication Arts is the leading trade journal for visual communications. It´s the largest design magazine in the world and showcases the top work in graphic design, advertising, illustration, photography and interactive design. Each year includes eight issues of creative excellence. The magazine has an audited paid circulation of 74,834.
About Leo Paper Group
The Leo Paper Group is a worldwide company that provides state of the art innovations in the printing and manufacturing of paper goods. Products range from all varieties of books, bags, stationery, games, and packaging goods. Leo´s quality programs and expertise in secondary processes allow clients to create product lines that stand out from its competition. Clients range from publishers to a wide variety of corporations that require printed paper goods. Leo stands behind its mission to provide clients with the highest quality deliverables to make it the driving force in its market and environment. For more information about Leo Paper Group, please visit us at www.leopaper.com, email us at sales@leousa.com, or call 425-646-8801.
About elephants & ants
elephants & ants, a division of Paperless Business Systems, Inc., is an award-winning interactive media design, content and development firm specializing in digital design, interface, brand marketing, content and development services. Founded in 1995, the firm has developed solutions for industry-leading clients such as Microsoft, RealNetworks, iShip.com, VacationSpot.com and many others. elephants & ants was awarded “Site of the Week” by Commarts.com, the online counterpart to Communication Arts, the leading trade journal for visual communications. Headquartered in Seattle, elephants & ants can be visited on the Web at http://www.elephantsandants.com. Parent company Paperless Business Systems, Inc. is a privately held corporation headquartered in Seattle, Washington. For more information, visit the Paperless Business Systems Web site at http://www.paperlessbusiness.com.