01.22.11
This Emotional Life Site Redesign Launches
Vulcan Productions needed help to improve site visitor retention and engagement for its PBS documentary website for This Emotional Life. e&a provided usability analysis and direction for the redesigned website to continue to support the two-year online campaign to foster awareness, community and support for mental health and emotional well-being. A new site design was developed and new features incorporated into the existing Drupal Content Management System (CMS) framework. Additional consulting work was provided on social media marketing to aid with driving traffic to their site via social media channels of Facebook and Twitter. Visit the new This Emotional Life website.