MORE THAN A MIRAGE
Envisioning a New Identity for an Engineering Consultancy
Already
a stand-out provider of environmental consulting services, Alaska-based Oasis
Environmental was looking for a way to help increase their position in a sea
of competing contractors. Partnering with elephants & ants to work on a
new logo design and corporate identity was an easy fit, with e&a ready
to provide high-quality and thoughtful marketing design and web development
services.
The first step was identifying a logo mark that represented the environmental services consulting and engineering expertise. Using a stylized representation of plant life suited the team at Oasis, lending a touch of organic to orient their audience to their service offerings.
For their website, they wanted a fresh and modern look that was easy to maintain. The uncomplicated looking layout provides a framework for showcasing narrative photography of various project site locations. Providing easy access to case studies and other downloads was also thoughtfully accounted for in the finished design.
elephants & ants took the new design further by developing a series of key marketing pieces including business papers, a PowerPoint template and a statement of qualifications (SOQ) template to aid in their business development efforts.
- Carrying the organization identity across all communication pieces provides for a more cohesive brand image.
- Orienting the deliverables towards the client’s technical capabilities allows for greater ease in using the new market pieces.
- Simple sophistication in a website design allows the content to speak for itself.
For specialized technical firms, the high-degree of expertise often overshadows the importance of communicating that expertise. Elevating the marketing and identity to stand equal to the high-quality, complex nature of the work produced can provide ongoing continuity to marketing and sales efforts.
Indeed, looking at ones competitors, it is obvious that this is where many technical firms fall short. Most times, contrasting a business identity to the status quo for your industry offers unique opportunities for an organization to differentiate itself.
