CAPTURING THE PRIDE
Presenting Broad Capabilities for a Top Manufacturer
Already
a leader in print product manufacturing, Leo Paper wanted to revise its web
presence to make it easier to access information about its vast services and
capabilities. The Hong Kong headquartered organization offers publishers outsourced
manufacturing of superior paper engineering and exceptional books, packaging,
stationery, and games products. Sensitive about maintaining the highest measures
for their operations, including environmental standards and worker protections,
the site also needed to convey information about Leo’s commitment to international
standards and LEAN manufacturing.
The 2009 redesign positions Leo as a current, business-forward organization, with a visually modern layout and aesthetic. The updated site features rich, detailed product photography and comprehensive capabilities information about unique manufacturing processes. To improve information access, the site was reorganized to provide easier access to core information.
- Structured presentation improves showcasing of capabilities
- Online catalog offers a meaningful presentation of example products
- Separating company and service information aids in vendor qualification by prospective buyers.
Technically, The site is built using XHTML and Cascading Style Sheets, leveraging a database back-end for management to handle varied content updates of images, content and other data points. A dynamic Flash-based timeline offers a window into the history and accomplishments of Leo Paper. The updated site also features site-wide search, aiding in site usability and information access.
Like many manufacturers with limited marketing resources, Leo Paper relies on their website as a key aspect of their sales program. Prospective buyers are easily able to engage with Leo and gain needed insight about this industrious organization.
